10 Ways Pinterest is Changing the Way Salons Do Business & Clients Find New Styles

May 3rd, 2012 by Lorrie Walker in Blog

We all know that disheveled stack of worn-out hair magazines that we patiently flip through as we wait our turn at the hair salon.  The days of those faded, dog-eared magazines may soon come to an end due to a new social media tool: Pinterest. Pinterest is a virtual pinboard that allows users to social bookmark their favorite visual items from interior decorating concepts and recipes, to wedding and event ideas.

So, how is this trend relevant to the hair industry? What are the advantages of clients and stylists alike utilizing this online fad? Why should they take part in the community that has been built by this visual sensation?

Image Credit: The official Pinterest blog

Image Credit: The official Pinterest blog

Here are 10 reasons why the hair industry may never be the same thanks to one of social media’s latest phenomenons:

1. It’s free. There’s no subscription fee and it cuts out the costs that purchasing print publications, such as hair and beauty magazines, involves.

2. Pinterest makes it easy to organize pins by category or occasion. Have a date Friday? Collect fun nighttime looks and place them all on one board where they’ll be easy to find. Have a habit of waking up late for work? Search for easy, yet sophisticated hairstyles to gather into a board for those mornings when you just don’t have enough time. The amount of boards users can create is unlimited and the possibilities are endless as far as naming each board goes. It’s up to you what you pin and how you pin it.

3. You can take it on the go thanks to the Pinterest iPhone app. Show your stylist the new cut you’ve been wanting or the style that’ll complete your look for a special occasion.

4. Especially since Pinterest connects your Facebook account with your Pinterest account, it’s easy to share what you love and have found with others, as well as see what your friends have discovered. Find a hair cut that you think will look fabulous on your mom? Pin it to a board entitled “Daughter Knows Best.”

5. The “Pin It” button allows users to pin photos they find on sites other than Pinterest, and original photographs they’ve taken.      That being said, hair stylists can take pictures of a recently learned technique they’ve just applied as a way to promote the work they do and the salon where they work.

6. The easy-to-use search feature allows users to find where they can purchase a headband they’ve been looking for to complete a look or a particular up-do they want to wear to a dinner party. It’s also helpful in finding people who have similar tastes or boards that are comparable to users’ interests.

7. Say “goodbye” to the days of saving pictures of neat ideas to your computer and being forced to delete them later because you don’t have enough memory to save that project for work. Pinterest uses only your Internet browser. Sure, you can save the ideas you come across on your hard drive, but what’s the need when Pinterest takes care of saving your pins to your online account? You don’t have to worry about the picture of the perfect ‘do becoming lost in the clutter called your laptop.

8. Pinterest is all about visual sharing. In a sense, it’s interactive, but without the large amounts of chatter that Facebook, Twitter, etc. bring to the table. Users can create captions for their pins and comment on the pins of others, but that’s about it. Pinterest is proof that sometimes, silence can be a beautiful thing.

9. Stay-at-home moms aren’t the only ones with Pinterest accounts. Celebrities, magazines, salons and many other businesses have joined the Pinterest bandwagon, as well, including Chris March from Bravo TV’s “Mad Fashion,” People StyleWatch, Paula Deen, Honeycomb Salon in Minneapolis, Minnesota and Glamour Magazine.

10. A majority of the pins seen on Pinterest are linked to the original source from which they were pinned. This makes it easy for you to try that braid you’ve been eyeing, because with the click of a button, you’ll be taken to a video tutorial or step-by-step instructions to achieve the look.

Not sure how to get started? Visit Pinterest’s website to request an invite or have a fellow Pinterest user invite you. If you need assistance, Mashable‘s “Pinterest: A Beginner’s Guide to the Hot New Social Network” can help you get pinning once you have an account.

If you see a hair style on Pinterest that you like, come visit us at our Lakeland hair salon and we’ll tell you if it will work with your facial shape and hair type.

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